Social networks, online games, robots, communicating objects: these technologies and services were originally designed for entertainment purposes. They are now giving birth to a whole new range of opportunities and challenges. Games are used for education. Robots are linking patients and doctors. Social networks are the playground of marketers and recruiters.

Lift Asia 09 will explore these questions, and focus on the examples provided by communicating objects, social networks, design, architecture, storytelling and community engagement. The conference will also feature an open program where members of the audience can present their ideas and projects, and we will have our traditional sessions on sustainable development and inspiring stories.

Thursday, September 17th

Unless otherwise specified, all events happen at Jeju's International Convention Center (ICC), 2700 Jungmun, Seowipo, Jeju, Korea, 697-120. Tel +82-64-735-1000. Talks will be given in the native language of the speaker, with live translation to both English and Korean provided.

10:10

Official welcome by Governor Kim Tae Hwan
Lift Asia will be officially opened by Governor Kim Tae Hwan who has been leading the Jeju Provincial Office since 2006.

10:35

Session 1
Networked objects, from wifi rabbits to ubiquitous cities
The spread of computers in everyday objects is an important trend. It started with the Nabaztag WiFi rabbit, and it is now coming to almost every single object around us.
How will our life change? What about privacy? Will life be easier or more complicated? What new opportunities and challenges are arising for citizens and organizations?

Speakers:
• Lift Experience: End users' guide by Taeyoon Choi (video presentation)
• Rafi Haladjian, father of the RFID Rabbit
• Adrian David Cheok, Director of the Mixed Reality Lab in Singapore
• Hojun Song, founder of the Open Source Satellite Initiative
• Jean-Henry Morin, Digital Rights Management Guru, Professor at the University of Geneva, former professor at Korea University

14:15

Session 2
Storytelling, from one way communication to engaging communities
Online services have revolutionized the way stories are spreading across the planet. What we see is a radical new way to reach and involve millions of people who do not simply want to "consume" content, but also have opinions and feelings they express and share in real time.
What does that mean for those who have a message to pass? How to build a story and maximize its impact? What level of openness is right when it comes to user generated content? Is it ethical for journalists to share information as stories to attract more readers?

Speakers:
• Lift Experience: Surveillance Drama by Yangachi
• Jason Wishnow, Director of Film and Video at TED
• Julian Bleecker, Near Future Scout, Nokia Design
• Chul Shin, Robot Movies Producer

15:45

Break: Lift Experience, networking, discussions and inspiration.

16:45

Session 3
The sustainable development challenge
As our planet's biggest challenge, global warming is a recurring theme of Lift in cooperation with the non-profit IEC.
How can we make our behavior more sustainable using current technologies? Can one person really have a positive impact and make a difference?

Speakers:
• Lift Experience: Cradle Song - Blue Fish by Kim Joon (3D animation)
• Woohyun Hwang, Smart Grid Advocate and General Manager at Korea Electric Power Corporation
• Sascha Pohflepp,Alternate History Designer

18:00

End of sessions

18:30

Gala dinner in the garden of Hyatt Regency.

21:30

Karaoke party @ Shilla hotel

Friday, September 18th

9:00

Session 4
The social web, a place only for friends?
Online communities and social networks have been around for a while, and we start to have a pretty good sense of the opportunities and issues they create. Beyond collecting a maximum number of friends, social networks are where big companies try to advertise and control their brands, where a picture can make or break a career, where users increasingly broadcast rather than socialize.
What are the new models emerging? Are we forced to participate? How to deal with a world whose rules are still being written?

Speakers:
• Lift Experience: Value @ Tomorrow City by Seung Joon Choi
• Benjamin Joffe, Beijing-based Social Media Specialist and CEO of +8*
• Bernie Cho, New Media Innovator, Strategic Planning Director at DFSB

9:45

Panel
20 years of Korean internet
The pioneers who built the Korean internet will share their story, reflecting on a soon-to-be 20 years old industry, offering insights on the future of a media that went from being an early adopter tool to become a society changing technology used by 40 million people in Korea.

Speakers:
• Jin Ho Hur, CEO of Neowiz, operators of Korea's second largest social network.
• Dong Hyung Lee, co-founder of Cyworld.
• Jaewoong Lee, Founder of Daum
• Soon Hyun Hwang, Vice President, NC Soft

10:30

Break: Lift Experience, networking, discussions and inspiration.

11:00

Session 5
Open program
The open program is where the audience has a chance to show thier projects and ideas! Learn more!

13:00

Lunch

14:30

Session 6
Building for connected people
Ubiquitous technologies are creating many possibilities and challenges for architects. First used by artists, augmented reality, sensors networks, 3D screens or leds are changing our experience of our physical environment.
How can our buildings integrate the devices we carry with us? Will that make our houses smarter or dumber? How are the buildings of the future interacting with their inhabitants?

Speakers:
• Dooeun Choi, art center Nabi,
• Lift Experience: Songdo by Anti-VJ (video animation)
• Minsuk Cho, one of the brightest young Korean architects, founder of Mass Studies.
• Patrick Keller, Digital/Physical Architect, fabric.ch
• Min Sey, Shape Shifting Buildings Designer

15:30

Break: Lift Experience, networking, discussions and inspiration.

16:30

Session 7
Inspiring stories
Lift traditionally closes on a session dedicated to inspiring life stories and projects. These speakers will amaze you with their ideas and achievements, and provide a unique point of view sure to make you react.... and come up with new ideas of your own.

Speakers:
• Kohei Nishiyama, founder of an online platform where user "wishes" are turned into manufactured products.
• Kim Hyung-Jin, Senior Game Designer at NC Soft.
• Patrice Nordey, Trendspotter, Asian director of think tank L'Atelier
• Suman Park, Founder of me2DAY

18:00

Closing of conference, wrap-up talk by Laurent Haug

22:00

Late night Jeju party
A party spot will be indicated to those staying in Jeju over the week-end. Several visits of interesting Jeju landmarks will also be organized on Saturday.