Bjoern Ognibeni is a consultant for digital marketing and PR, living in Hamburg, Germany. He focuses on projects that help companies to engage in an open dialog with their customers using innovative communication techniques like weblogs or buzz marketing. His professional background includes nearly 10 years as a management consultant for various leading consultancies. At Icon Medialab, for instance, he headed the German activities of Icon Wireless, the company’s international expertise group for the mobile internet. Bjoern holds a Masters Degree in Economics from the University of Goettingen, Germany. During his time there, he was a fellow member of the research group “New Media” at the Institute for Marketing and Commerce.