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Chanel

LIFT, a brilliant Web 2.0 metaphor

February 11, 2008 - 11:26 — Michele Haffner Laird

What makes LIFT so much more that a meeting for techno-visionaries? As a perfect metaphor for Web 2.0, LIFT has succeeded in creating a new community made up of those of us who want to stay in tune with the world & to connect.

I came away from LIFT 07 and LIFT08 with the certainty that the Geneva get-together is not only a thrilling platform for the discovery and confrontation of new concepts, but is also fast emerging as a spearhead for a “New Switzerland”, a place that creates and attracts bold minds.

Laurent Haug – your imagination, zeal and zest are the driving forces of this venture. By merging with the daring inventiveness of Cristiana Bolli Freitas and Laurent Bolli, together you have allowed creativity to flourish, a formidable component to a gathering which might otherwise have been just ... another conference.

Sylvie, David, Sonia, Nicholas(s), Marc-Olivier, Mathias and so many others whose thoughtful dedication brought it all together, you too deserve our thanks!

The greatest compliment we can offer you is to consider that we are all now part of the vibrant community that you have created. Vive le LIFT! And say hello to all our new South Korean friends when you are there…


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